Marketing and small business question?

What is the best way to cost effectively market your service. Any successful stories of marketing out there?

Thanks.

Answers:
There are a lot of great ideas in the archives of this site - The Small Business Trends web site. Here are a few of them in the source links below:
No success story here, but ive also thought about starting a business. from what ive read, the most cost effective thing to do is to really study your market and make sure all your efforts target that market effectively, that way little of your marketing dollars will go to waste.
Hi there. I own a small cleaning company so I advertise a lot. In my business you can never really gauge a marketing campaign until you have ran it for about 10 weeks. The only guaranteed results I get is from the Golden Pages (Yellow Pages). Whilst running a campaign monitor where people came across your service and keep track. Lets say a campaign cost €300 and you got 3 new customers and in total €250 back. That's brilliant. Why ? You obtained 3 new customers. Hopefully life long customers. If they were happy with your service then believe me they will recommend you to other people. Hope this helps.
Hi there!

There is a wealth of information out there to help you. Check out websites like www.about.com and www.entrepreneur.com

These are brilliant for small business owners like us. I would also encourage you to read books by Jay Abraham for marketing ideas. He is excellent.

All the best with your business.

regards,
Namz

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