What's the average response rate of your mail marketing campaign?
Answer:
It depends a lot on what industry you are in and the quality of your mail marketing. I've heard of people having a response rate as high as almost 20%. On the other hand, I've hear of people having a response rate of less than 0.25% percent.
It just depends on a lot of factors.
Usually about 2-10%
Mail marketing average response rate is usually around 1/2-1% depending on the target market of your potential customer. Go to the direct marketing association web site and look up the statistics. The web site is www.the-dma.org. There are many chapters in many states.
0.1-1% return on mail marketing campaign- literally just finished one mailed out 40,000 pieces- response:
2 complaints (requesting to be removed from list)
0 consumers
Dismal.
Look into Internet search pay per click advertising. You can advertise locally now on Google as well as to a broad Internet audience.
www.pureignition.com
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