I need to design a logo for a "soft" construction company.?
The guy that runs it believes very much in peace and spirituality. His company has been building portable buildings for the last 15 years, branching into custom homes in the last five years or so. (Pictures of their work can be found at their current site, www.goodwillbuilders.com, but be warned that the site design and layout is terrible. I did not design the monstrosity).
I need help constructing a logo for the business. The message I want to convey is the owner's philosophy (peace, forgiveness, happiness) but I don't want to lose the solidness of a construction company. Although I certainly don't expect anyone to actually design a logo for me, I'd very much appreciate any tips in regard to what color scheme I should use and any specific ideas you have about what the logo (or the entire site) should look like.
Answer:
Hi, Stephanie. It's an interesting challenge, trying to convey a complex abstraction graphically.
The idea that came to me (involuntarily) is goofy and overly literal, but I'll share it anyway. I see a cartoon figure of a builder doing framing. He has a hammer in his hand, several nails in his mouth, an angelic smile on his face, and a halo above his head. His eyes are slightly raised as if glancing at the halo. (Remember Roger Moore as Simon Templar, "The Saint," in the old TV series? He always looked up to his halo when it appeared at the end of the prologue scene of each episode.)
As for colors, I see something dynamic, having both physical and spiritual energy, while being tasteful at the same time. I would try out combinations of violet and gray.
Good luck! Other Questions and Answers: