Advertising to parents about opening my nursery?
Answer:
As a parent, I'd want know a few simple things: are you certified and credible? How much do you charge? What do you offer that other may not (what makes you unique)? Sometimes, just having a license and being in a good location will automatically get you business. But you may want to highlight whatever you offer that would be appealing - like do you have safe play areas (jungle gyms, swing sets, etc.) or webcam capability (a must for me) or other cool things that the parents would appreciate.
Yeah, get the local paper to cover it. Then prospective customers will get the full story.
visit www.falloch.co.uk you will get my e-mail address there, if you are UK based, i will be able to provide e-mail support free of charge
If it's in Newcastle, just say free pies and booze and that'll get em coming. If it's in London, offer Champagne and truffles. It it's in Wales, offer cheese on toast. If it's in Scotland, deep fried Mars Bars with Irn Bru.
Word of mouth.. tell your friends to tell their friends & give you feedback. I think that would be the best way.
How about: Now accepting applications for new day care to open spring of 07..or whatever.
How about offering a free nursery rhyme CD to the first 10 people who sign up
Here's a link to a great one called Diddle Diddle Doodle Doo
Tell them Aj sent you and they will give you discount!
personally i would target your catchment area
find out what your prospective clients want
youll be surprised by the answers
then advertise your nursery highlighting the things these ppl want
ie most workers want an nursery that opens early enough for them to still get to work on time and stays open long enough so they dont lose money taking time off work
also healthy food and exercise and of course education
You can forward a nicely designed Advertisement by an E- Mail among your friends.
You can print a coloured hand bill for a cheaper amount and put one of them inside the local news paper to distribute them among the news paper readers.
You can call your friends and neighbours over the phone ask for their presence for the re - launching ceremony.
You can use the same advertisement designed for the mail campaign and hand bills for the Bill boards / Hoardings/ Posters to locate in the eye catch point of the town, near the bus stand, near the hospital, near the school, near the supermarkets …
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