What is the best way to generate traffic besides word of mouth in the restaurant industry?
Answer:
Run a coupon in the local newspapers.
Sending out lots of flyers, it works!
Valpak, if you need information, e-mail me @ krd12@yahoo.com
Buttery ads with hot women. That is sure to attract attention. Or you can go for the family appeal, by having a family in the ad.
DELIVER FLYERS..MAKE EM FUNNY
advertisements.
WRITE INTO FOOD NETWORK AND TELL THEM IT IS THE BEST PLACE FOR ____________ FOOD AND TELL THEM IT SHOULD BE ON FOOD FINDS OR THE BEST OF.
Give out free samples.
Have a reporter write about your restaurant and publish it in a well known paper or magazine.
Newspaper ad with coupon.
Advertisement. Coupons and discount offers don't hurt either.
Flyers and coupons are good. Don't put anything in the mail. It just makes people mad.
Great service, terrific food, competitive prices.
Press Release!
Try to get on your local TV Morning News! Offer to do a demo of your specialty dishes and provide a taste for the morning crew, free of charge!
Distribute paper menus and flyers (you can hire kids to bring them to people's doors). If your budget allows, the newspapers, the Yellow Pages, an online ad.
Good luck!
trade advertising with a local (non-competitor) business. You advertise their business if they'll advertise yours.
in one word - advertise :-)
on the net, Yellow Pages, Local newspaper, at the mall, etc.
and specifically for the restaurant business - keep the stuff tasty :-)
best wishes!
You can associate yourself with a local charity cause. That's what a local restaurant did when they first opened. They held benifit brunches for the local Boys and Girls Club on a regular basis and gained a lot of attention quickly because of it.
Hope that gives you some ideas! Good Luck :)
Have a catch. Be the home of something. This is the only place you can go for this. Or be the originator of something. Others may have it but you started it, so credit has to be laid back to you. I know easier said the done, but hey.
(Ie Lamberts -- home of the throwed roll)
try putting ads in newspapers, on tv, and flyers
Advertise heavily and participate in consumer surveys or invite a consumer report type agency or better business bureau in to give you a rating on your restaurant. You can also contact you local Chamber of Commerce.
If you are in the USA, there is a coupon book called Entertainment. You can place coupons in there for *free*, the only cost being to honor them. Two fers are the most popular with me and my friends. Buy one entree and get one free with the purchase of two drinks and an appetiser. You're still going to make a killing when they come back for the great food again and again. Getting them in the door is the first step. Keeping them is the tricky part.
Watch for "best of" polls in your local newspaper, then use your family and friends to make sure your shop wins. Then take out a "thank you for your votes" ad in the next edition of said newspaper once again stating your number one status and providing a 10-20% off coupon to thank all your supporters. People will wonder what the buzz is about, plus they have a coupon, so why not try it out?
1. mail out coupons
2. newspaper advertisement
3. radio advertisement
4. t.v. advertisement
5. billboard advertisement
6. in store bulletin or chalk board specials
7. in store table advertisements
8. menu mail outs to residential area's
9. menu mail outs to commercial customers
10. store discount plans for large commercial companies
11. special menu mail outs with coupons to commercial customer's
12. menu mail outs with coupons to residential customers
1. have an open house/free tasting for the public - offer samples from your menu paired with various wines.
2. sponsor a free lunch or dinner for neighboring businesses or professional groups
3. advertise in your local media outlets and offer special deals/discounts.
Good luck!
Coupons. Or post a banner ouside offering specials like
25% off of your check Monday-Friday between 3:00-5:00 PM
to generate more traffic during slower hours of the day.
Also .99 cent kids meals with each adult dinner purchased
Tuesday-Thursday nights.
Hope this helps you out.
THE BEST WAY IS WORD OF MOUTH PERIOD. SERVEQUALITY FOOD , LOTS OF IT , IN A CLEAN RESTAURANT , AND GREAT SERVICE .
I would say advertise your butt off and have coupons printed in the paper for say 2 for 1 deals or free entrees or free appetizers
Flyers, cupons, free samples, promote with free appitizers or drinks 50% off, mail out menus, have an ad run in the loal newspapers, have a local radio station promote ur resturant, etc .
Offer free dessert with any entree ----- for a limited time, of course.
Buy one entree, get the second free. Gets me every time.
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