Traditional Market run by giants like subsidiaries of GIC, New India, United India, National Insurance, Oriental Insurance etc., and other pvt. existing One Co., starts the same with Network strategy. How far it will going to be succeeded. Globalisation makes bussiness runs on traditional lines into doldrums. If it goes like so some day no one can see a roadside shop/stores in future.
Answer:
Network strategy is not a pit fall to penetrate widely into the untapped markets for capturing the market share. Think of a networking concept to sell any of the General insurance product to a rural mass or clubbing it and selling it as a bundled product. Word of mouth is the best and proven concept for selling and that is the best medium to tap the society.
Not so easy
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