What is more profitable for a company, decreasing costs or increasing revenue.?

Keeping in mind taxes, etc. what is more profitable, decreasing cost or increasing revenue?

Answers:
inceasing revenue does not always mean increase in sales
Short term - decreasing costs.

Long term - increasing revenues.
Increasing revenu does not always measure out to increase in profit. Cost is the main element. If cost are low and an increase in revenue would be good. If cost are high than it may just equalize itself.

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