Do the companies get real value for the money they spend on brand building? Justify your answer with referenc



Answer:
yes,

take examples of Pepsi, Coke, lenova, LG, Samsung.

above all are non-indian companies, how much they spend to build their brands in Indian market. and see the results----all are achieveing above than their targets,
Yes, otherwise they wouldn't spend it.
kleenex, brillo pads, ipod, microsoft, windows

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