Mcdonald's coporate strategy?

I was wondering if anyone had any ideas on what McDonalds coporate strategies were?

Answers:
Their mission statement is: "be our customers' favourite place and way to eat." Corporate strategies are built around the mission statement such as their products, how to purchase responsibly, community/places (Ronald McDonald charity) and people (both employee and customer satisfaction).

http://www.mcdonalds.com/corp/about/mcd_...

http://www.mcdonalds.com/corp/values.htm...

http://www.mcdonalds.com/corp/about.html...
To bend to the pressure of increasingly insane health nuts in an effort to make their food taste even worse
Cheap food, repetitive advertising...
healthier foods with a kick of fat on the side while making fast bucks
They target all consumers, not just certain groups. It evidently worked.

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