What is the typical customer profile for Walmart? (income, age, education)?



Answer:
based on my personal observation (I am a sales representative that calls on WalMart for my employer), I would have to say that as the category suggestes (mass merchandiser), they pretty much apeal to the masses

I see working class, students, upper class, mothers, children, very professinally dressed people. I think the one common denominator has to be people that are looking to get more for their hard earned dollars
mostly moms all incomes and all education i know rich people poor people all races and ages love walmart and why does it seem that the rich people shop at low priced stores oh so they can stay rich

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