Why is UPS Brown?
Answers:
Here is why:
Brown was adopted as the color for uniforms and delivery vehicles in 1916 and by 1929, the entire UPS fleet was brown. UPS chose the brown that was used on Pullman rail cars because it reflected elegance and professionalism, and dirt is less visible on uniforms and vehicles. UPS registered two trademarks on brown, including one to prevent other delivery companies from using the color for vehicles or clothing.
Charlie Soderstrom, one of UPS’s founders, selected brown for uniforms and delivery vehicles in 1916. He chose the brown that was similar to the color used on Pullman rail cars because the color reflected class, elegance, and professionalism - and dirt is less visible on brown uniforms and vehicles.
By 1929, the entire UPS fleet was brown, which is still the case for UPS’s 88,000 package cars, vans, tractors, and motorcycles worldwide.
In 1998, UPS registered two trademarks on the color brown. The trademarks prevent other delivery companies from using the color for vehicles or clothing, or any other company if it creates market confusion with UPS.
the other colors were already taken....
I thought you knew??
Why is grass green? Its just a color they picked. One reason is that it is unlike conventional colors and that it is a lot more noticeable. Nonetheless, this a question only the founder could tell you. But that is the most probable answer from a marketing and economical strategy standpoint.
Its a marketing "BRANDING" strategy to promote their company.
Those BROWN trucks driving around all over are legendary for delivery services especially during the holidays.
They are one of the oldest and most repected delivery services besides FED/Ex
Go to www.ups.com to learn more about BROWN and their great company today!
GOOD LUCK! :-)
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