Should companies start rewarding long-term customers with lower rates or keep rewarding new customers?

Take the cable companies. A low rate is available for new customers for 3 months. This package is free for 4 months, etc., etc. What if the cable companies, and other service providers, took the approach of lowering your bill by $5 a month after 5 years, then another $5 a month after 10 years, etc. Wouldn't this attitude retain customers, keeping the bottom line solid, instead of spending a lot more trying to convince new customers to come into the fold?

Answer:
As customers, obviously you and I would prefer that long time customers get the best deals. Shareholders, or at least the analysts who rate shares, seem more immpressed by new contracts, so that is where their best deals go.
What about cell phone companies getting your to use their service with a free phoen originally $175 and then once you become a customer and your phone breaks you're like yeah, "I'd like a new phone because you sold me a cheap free one.." and they charge you $175 unless you get a new contract
companies and share holder only want to see better sales, as it is price in now,60% and above customer is long term.and happy would lower their sales by 10 to 15% there stock would drop, no manager would take that chance better to lerk costomer in hope they stay, as that is free, not price in. but you right they allways a better way to do things
No. Old customers should reward ungrateful companies by boycotting them - jumping ship is the best way to tell them to kiss off.

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