About starbuck?

how does the company use information technology to inprove its productivity and competitive abilities?
thank you

Answer:
A company is managed by the information that they gather from their diferent departments. This particular information helps the company change or modify its business strategy to assure they keep going on the right path. Without information the company doesn't know if the final customer is happy with their service or product (or both).
IT technologies helps the company gather the information quicker and in a more precise way, so they can change or keep doing their job in a periodic basis.
Information technology also helps you get your customer perspective (CRM) on the product or service your delivering and compare it with that of your industry.

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