What is the old name of sony?
Answer:
Hey. you asked!
When Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not, is that the railway company Tokyo Kyuko was known as TKK.. The company occasionally used the acronym "Totsuko" in Japan, but Morita discovered that Americans had trouble pronouncing that name, during his visit to the United States. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name.
The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whiz kids". However "Sonny" was thought to sound too much like the Japanese saying soh-nee which means business goes bad. Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer who also used the name who claimed that "Sony" was just an existing word in some language)
Tokyo Tsushin Kogyo K.K, translates to Tokyo Telecommunications Engineering Corporation.
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