Cost Accounting Help?

Company X is a four year-old advertising agency that has grown rapidly in the last two years. The company specializes in marketing for professional and semi-professional sports teams, but in the last two years they have branched out to additional markets, such as fitness clothing, energy foods, and sports equipment.
Company X has been successful enough that they now have the option of buying out a competing advertising agency, Company Y. That company is a long-time leader in marketing in areas similar to Company X. However, they also have many clients in new markets.
What are the opportunity costs if Company X executives decided to acquire Company Y? What are the opportunity costs if Company X executives decide not to acquire Company Y? Why do you think considering opportunity costs is such an important part of business decision making?

Answers:
Opportunity costs represents the next best use of the money to be invested in Company Y. In this case the opportunity costs of investing in Company Y would probably be further investment in sports team marketing, fitness clothing, energy foods and/or sports equipment. If the company decides not to invest in Company Y, then they are forgoing that opportunity, in which case the investment in Company Y may well have been the next best use of their money, thus... the investment in Company Y would be the opportunity cost of not investing in Company Y.

Good luck!

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