What degree would make me marketable?

I'd like to work toward a career in journalism... I've been told that a degree in journalism isn't the best way to persue this field, but what is?
What "specialty" is in demand? With the decline in print media, is broadcast media a more viable option?

Answers:
Here's the job outlook for news analysts, reporters and correspondents, according to the US Dept of Labor:

Competition will continue to be keen for jobs on large metropolitan and national newspapers, broadcast stations and networks, and magazines. Most job opportunities will be with small-town and suburban newspapers and radio and television stations. **Talented writers who can handle highly specialized scientific or technical subjects have an advantage.** Also, newspapers increasingly are hiring stringers and freelancers.

Journalism graduates have the background for work in closely related fields such as advertising and public relations, and many take jobs in these fields. Other graduates accept sales, managerial, or other nonmedia positions.

Employment of news analysts, reporters, and correspondents is expected to grow more slowly than average for all occupations through the year 2014. Many factors will contribute to the limited job growth in this occupation. Consolidation and convergence should continue in the publishing and broadcasting industries. As a result, companies will be better able to allocate their news analysts, reporters, and correspondents to cover news stories. Constantly improving technology also is allowing workers to do their jobs more efficiently, another factor that will limit the number of workers needed to cover a story or certain type of news. However, the continued demand for news will create some job opportunities. For example, some job growth likely will occur in newer media areas, such as **online newspapers and magazines**. Job openings also will result from the need to replace workers who leave their occupations permanently; some news analysts, reporters, and correspondents find the work too stressful and hectic or do not like the lifestyle, and transfer to other occupations.

Here's the niches the US Dept of Labor pointed out when discussing the job outlook for writers and editors:

Online publications and services are growing in number and sophistication, spurring the demand for writers and editors, especially those with Web experience. Advertising and public relations agencies, which also are growing, should be another source of new jobs.

Opportunities should be best for technical writers and those with training in a specialized field. Demand for technical writers and writers with expertise in areas such as law, medicine, or economics is expected to increase because of the continuing expansion of scientific and technical information and the need to communicate it to others. Legal, scientific, and technological developments and discoveries generate demand for people to interpret technical information for a more general audience. Rapid growth and change in the high-technology and electronics industries result in a greater need for people to write users’ guides, instruction manuals, and training materials. This work requires people who not only are technically skilled as writers, but also are familiar with the subject area.

Good luck!

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