Why do companies occasionally mispell packaging?
If anyone in the advertising world can giving me an answer as to why...Well 10 PointZ for you!
Answers:
I think a number of reasons
1. We live in a world of shortcuts..therefore the word 'lite' is probably more relevant to a consumer than 'light' which might be read as 'stuffy' or 'conservative'
2. Secondly it has something to do with attracting consumer attention. A short cut (misspelled word) probably grabs more attention.
3. Related to points 1 and 2 above, intentionally misspelled words probably read as more 'chic-cool '
Many that you mentioned are trademarks and brand names.
why did you misspell the word misspell?
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35 yrs exp in adv
We live in a short-cut world where now we text message every1.
UR rite. Itz annoying.
But advertisers reflect the general population that luvs 2 b different. Lite is now in the dictionary, along with "google" meaning to search for.
I've been in adv all my life and never spell out "advertising" any more. I ran an ad agency, not an advertising agency.
So, B mor 4-giving & dont pik on us NE mor. We R doing da best we can. 4-sur!
Gud luk...
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