I just sling it, do you?
Answer:
Yes, straight into the trash.
I just toss it all inthe garbage without a second glance
NEVER throw away junk mail. Use the Freepost envelope that comes with it to send them all their junk back again. I sometimes put in some of the c**p that falls out of magazines too!! It makes you feel loads better - try it!!
It all goes straight into the bin
I saw a good payback to all those junk mail senders, and use the method occasionally to get them back.
Basically, when you get an junk mail letter with a freepost envelope. Tear up the letter/leaflet and stuff it in the freepost envelope and post it.
That way, they get it back and they have to pay for the postage back. :)
They work on the basis that if just 1% of people respond, then they are making money.
I think it's self-defeating, personally. Fliers and junk mail irritate me so much that I wouldn't use one of their companies on principal.
Buying a newspaper is a pain in the bum, these days - I leave the newsagent trailing bits of paper. Very annoying.
I, at first, did not understand why businesses send out what I call junk mail to everyone. Yes, it must be a billion-dollar industry for the Post Office and perhaps that is what keeps our post offices going. Giving it a second thought.. IT MUST WORK otherwise the business would not continue to send out that junk. Yes, I , on my way in from the mail box.. stop at my garage can in the garage and toss it. SO.. for it to be profitable, there must and has to be hundreds of thousands of people who do not know any better and actually respond to their junk.
at last a purpose for that shredder i got for christmas!
True, most direct mail is wasted - it's common for .5% (one half of one percent) to be an acceptable, profitable response rate. That's about 1 in 200.
Now lets compare to other media:
- Newspapers and Magazines- if the response rate is even tracked at all - it's typically on the order of 1 in 10,000 or so.
- Radio and TV - if tracked - is in the range of 1 in 100,000 or 1 in 1 million. This is for the annoying stuff like infomercials and 800-call-now slicer dicers.
- Internet = ads - some are pretty good if targeted correctly, as good as 1 in 100 or 1 in 1000 for Google ads for example. But the spammy, flashy pop-up stuff is typically much lower, less than 1 in 10,000 or 1 in 100,000.
- email spam - not only is it illegal, but the response rate is less than 1 in 10 million.
So, which media is more annoying? Me, I hate TV ads that turn up the volume. Direct mail, I flip thru it standing over the trash can, keep my magazines and bills (which by the way I probably ordered via direct mail in the first place) and recycle the rest.
Now, we could say that direct mail has environmental waste that other media do not, and that's a valid criticism. But your question was, do businesses really believe it's value for the money, and of course the answer is yes, else they wouldn't keep doing it.
Good luck,
Scott
p.s. the US Postal Service actually _loses_ money on stamped first class mail; all of their profits come from bulk mail. So the next time you get a birthday card from Granny, thank the junk mailers that she doesn't have to pay the real cost of that stamp.
never read it
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