Solutions for managing online advertisements on your website (Ad Serving)?
BASIC REQUIREMENTS:
- I need to track the clicks on each ad in order to bill my
customers (the advertisers).
- I need to be able to easily add, remove, or modify ads myself
- I also need to allow my advertisers to manager their ads online
(ie: to limit the amount they spend, change their ad layout, etc.).
BUDGET:
Our website receives about 80,000 page views a month (about 24,000 unique visitors), so we are not looking for a big company enterprise solution. Rather, we are looking for a small- to medium-sized web business solution. An *approximate* budget is:
$5,000 to $10,000 one-time purchase and installation cost
*OR*
$500 to $1,000 per year recurring licensing cost
I know there are "hosted ad serving" solutions out there. I think I
would rather a "local" ad server (a software solution we can install & manage)
Answer:
One very good solution that I've found and use on my own website is PhpAdsNew http://www.phpadsnew.com . It is a free open source ad management program that is very easy to use.
It allows real time tracking of statistics with an advertiser login account so they can check their statistics. You can easily add or pause the campaigns, set caps in terms of IP addresses, time of day or day of the week. It can run anywhere from banner to text ads to popups.
The only downside is that the system does not allow advertisers to change their banners - they have to submit it to us. The old version allows this capability but the developers found this to be a weakness in the system that hackers can exploit so this option was disabled. Nonetheless, it works well for us because we have some advertisers who insist on submitting a leaderboard instead of banners or some other funky sizes that we do not support.
I suggest you check phpadsnew out.
Hi, perhaps you can try Google adwords to market your service/product.
Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.
you can get a 5 detail pages information about Google adwords at :
http://www.bernanke.cn/google-adwords-1..
Good Luck && Best Wishes!
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