Different tactical reasons to have a marketing campaign?
We are procurring some ad software for the net and reselling the ad space to customers. We have direct access to advertising customers so will sell directly, however fill in space by using google ads etc ehen space remains unsold.
To make sure we have the right platform for advertising it works to cross check against all sorts of tactical campaign requirements.
Such as:
* brand awareness,
* product awareness,
* education of benefits
* shifting stock
* selling tickets fast to an event
etc
What are the different tactical reasons for having a marketing campaign ?
Answer:
Hey Life..
I did the many years of studying this and looking at that ant trying to figure out which ad campaign worked and which didn't.
I then hear Jerry DellaFamina talk about products and businesses!
He is the biggest advertising guru in the USA. So I know that he knows his advertising!
And you know what he says...?
CREATE A BUZZ!
That's it! He says don't worry about advertising, create a buzz and then you'll know where you need to concentrate your efforts in bringing the product to the people.
So my answer as to reasons to have a marketing campaign? It's to find out were to place the "buzz"
James
Who cares I hate ads on the TV and net.
Retention - keeping existing customers/repeat business
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