Do u know y even keywords are disapproving by the google in PPC Marketing?

hi,

please can u tell me y even the keywords are getting disapproved by the google. I know that the adcopies will get disapproved by the google, if v r not following the rules and regulations of google. but the thing is that the keywords which were performing excellent got disapproved by the google.. So please can anyone explain the reason y google is disapproving the keywords along with the adcopies in PPC Marketing.
Waiting 4 ur Suggestions.

Thanx,
Andrew Symonds

Answer:
If your keywords are not a good match for the targeted pages, Google can reject them.

For example, if you have a site dealing with cars, the keyword set "Toyota Camry" might appear to be a good match. If that keyword set, however, points to a page which contains no information about the Toyota Camry, Google may choose to reject the phrase.

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