Which beer is most popular in russia?

and why do people like it .if there is any special market strategy?i need to know the market coverage and and competitive other beer.

Answer:
I am not sure about popularity. But I came back from Russia about a month ago, and most beer TV commercials are for "Baltica", "Ochakovo" and "Tri Melnika" (Three Millers). I think that Baltica has the most aggressive campaign, especially since it's trying to compete in European and even American markets (you can check out balticabeer.com for some details on their promotional activity and some videos that appeared on CNBC featuring Baltica). Also, each region of Russia has its local beers which might be very popular, but mostly because of their lower price.
I'm sure its different in all part of Russia. Where I lived, Samara, "Zhigulevskiy" was the most popular beer. There's not really any special market stragedy, it is made locally and one of the cheapest ones, but at the same time also tasted very good.
vodka beer

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