How does a advertising agency and the media conrtibute to the sucess of a selected product?
Answers:
you should investigate Magners, their sales went through the roof with that campaign of adding ice
Marmite.
They work in conjunction with one another to put the catchy slogan or jingle in the face of the appropriate audience. They also tweek the add to appeal to all demographics. Ever wonder why there are so many different trailers for a movie. There is one for men, woman, couples, young and then the old and so on.
If the information about the product is written in an interesting way then this will ensure that many prople read it and buy the product. There is a specific system of doing it. If you don't know the specifics then you will just go ahead and write articles but miss the point with regard to getting the media to pick up your articles. Have a look at the link below, you will even find over 200 free videos to help you.
There is a huge national televised sports event with pay per view as well October 19, 20 and 21 in San Francisco California. Get some advertising space there, we just purchased some and it was less then $100. Nothing like getting your business seen on television
www.sportspromotionsusa.com
Call em up (209) 234 - 1774
It's all down to the product, the marketing only works if you've got something people want.
The first step is market research. Ask people about your product - do they like it, would they but it, hom much would they pay, what do they see as the competition? The answers to these questions form the basis of your future marketing.
Your question is massive. Go on Amazon and buy "Marketing for Dummies" (i think thats what it's called, I can't find my copy cos weve just moved!) It will answer all your questions and more, with no crap.
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