How website creation helps in promoting one's company?
Answers:
Website helps promoting one's company because:
- The Web has now become an important medium for personal and business use
- People use the Web to buy things, get information, and find vendors
- It is global in nature -- while yellow pages can only allow you to reach your local market, the reach of the Web is considerably wider and can expose your business on a global scale without a significant dent in your pocket
- Web allows your business to be open 24/7 every day
- Multichannel marketing is now the game of the day: you need to be where your audience are and most of them, if not all of them, use the Web
- Your website is your online brochure allowing you to inform potential customers without handing or printing out a brochure or a business card
- Your website is your window to communicate with customers every day -- your opportunity to let them know of your latest deals if you are selling something, or your latest promotions.
- Your website allows you to receive feedback from customers or just interested parties, whether they just want to know more about you or want to complain about something
Before spending any money on some sort of web traffic promotion, you may want to consider some simple algorithms which, when observed and committed in designing of a website and placing various critical metatags can surely achieve a high search engine placement. Remember that search engines/directories are the Yellow Pages for the Internet. If your website is not highly visible/placed on search engines, no one will find your goods or services. Again, we are reminded of the fact that 85% of Internet surfers use search engines to find goods and services!
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the Title metag which should consist of no more than 65 characters separated by commas. The Title should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the Title is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the Description which is usually 25-30 words to form a complete sentence which best describes the goods and services.
And the very last category - Keywords are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It's in the Top Five! Again, Pizza Next Door's high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo's publication guidelines. Good luck!
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