Where does the "Apple" brand name come from? Why Apple?
Answer:
This is from a page at Wikipedia. Note that the very first Apple logo was actually of Sir Isaac Newton sitting under an apple tree, with an apple falling on his head, so there may have been a little more thought on Jobs' part about the importance of the computer in the world of science. But this simple explanation seems reasonable enough.
Apple — for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. Apple wanted to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time — which had names such as IBM, DEC, Cincom and Tesseract — in order to get people to use them at home. They looked for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different. Note: Apple had to get approval from the Beatle's Apple Corps to use the name 'Apple' and paid a one-time royalty of $100,000 to McIntosh Laboratory, Inc., a maker of high-end audio equipment, to use the derivative name 'Macintosh' ('Mac'). Other Questions and Answers: