As a product manager, discuss what strategies you should adopt when your product enters into the maturity stag
Answer:
Presuming an elastic demand curve, you need to become more price-competitive- looking for ways to lower costs to support a lower price strategy to fuel higher sales volumes. At this stage, companies will need to spend more on promotion to stimulate demand as well. In addition, this lower price, higher volume, strategy should also feed into lower costs due to economies of scale.
What products are you selling?
Hi, perhaps you can try Google adwords to market your service/product.
Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.
you can get a 5 detail pages information about Google adwords at :
http://www.adcenter.net.cn/google-adword.
Good Luck && Best Wishes!
U can do very little when product reaches that level.
Products manager in advance should think of additional applications that can be inserted and new version made available.
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