How does marketing defer from sales?
Answer:
Marketing is sharing info on your product with the public. Creating and placing ads, coming up with tag lines, etc.
Sales is taking the customer's money in exchange for the product.
Sales is the artform (and it is an art) of manipulating ONE sale at a time. only the transaction at hand, is all you're thinking about. Marketing is the study and strategy of how your business relates to its market. Key word here being "relates." Marketing is all about relationships. Sales is about money, marketing is about relationships. In sales, you want to "close" a particular sell. In marketing you want your clients (not customers, clients) to know you and your product and swear by it. You want them to trust you to deliver what they want (or need to be more accurate) without trying to swindle them out of every dime they have. As a marketer, you want them to be happy with their purchase when they get home. Therefore you won't sell them something they don't need (tricky word: "need") because you want them to be lifelong clients. not "transactional" clients who will only buy from you once. I hope I wasn't too wordy, but there is a huge difference.
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