Examine the factors that might influence the marketing stragedy of a new entrant into the shampoo market?
Answer:
I am working on entering the shampoo and cosmetics market,too. But there few things you need to consider:
1. Naming the product: Now adays you need a posh, but scientific name which makes the product look attractive and desirable, effective and poweful as though it was made in Mars with no match.
2. Advertising: Cosmetics market targets women mostly young girls, therefore you should consider distributing some leaflets in Colleges.
3. Packaging design: Your product has to come in an attractive bottle with a controversial "funny" shape which distinguishes the product from others and make it look somehow special.
4. Free demonstration: Does it do what it says on the bottle, then lets have a go with a sachet sample, that alone secures 45% of sales per ratio.
5. Logistics: How far do want your product to be known, locally or nationwide extending to international exports?
6. Feedbacks: This enables you to improve on your product.
There are about 10 other strategic factors influencing this kind of market all of which can't be narrated here, but they are all simple obvious things which we don't take very serious only to regret later. I wish you success. Other Questions and Answers: