Need help Marketing to Online Gamers (Hard core, Pros)?

We are luanching www.sharkwaters.com and looking to target hardcore gamers. This is a skilled gaming website, legal in the US, headed by the former chief UK Gambling Regulator. We have a small ad budget and need to use it efficiently. The challenge: Players are our content, and we are creating a marketplace, so the first sign ups are tough.
Our Strategy: White labeling with current gamer sites, offering them a new source of revenue. Any other odeas?

Answer:
Can you add some details, what do you mean by skilled? Is it like ultimate tournament? online gambling? crossword puzzles?
Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

you can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adword.

Good Luck && Best Wishes!

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