In what areas of marketing do you think personality and motivation research can be most usefully exploited?

This was in my exam. Pls give around 500 word answer.

Answer:
Visit this site http://netnew.tripod.com and search for
MLMx500=answer.
database marketing for example when you go shopping and they see that you buy diappers and beer and then the two are located near each other in the store

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