What is the difference between inside sales and a telemarketer?
Answers:
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35 yrs adv exp
I worked for a company that did both.
Here is the difference.
> Inside sales people are typically given accounts to service. They are normally existing accounts that can be taken care of over the phone. One might certify things like current billing, a product or service preference, new items, and current satisfaction levels. The idea is to sell new products and keep them as a happy customer. They may also be given a list of new potential customers based on feedback or other sources. It is a base salary plus commission type pay-plan. This true sales force gets full benefits.
> The telemarketer is basically a cold-caller. They are supplied lists of computer-driven names to call, without regard to any criteria. They are new potential customers for the most part and one-time sales. There is no attempt to keep them long term and they are being sold as much as possible during a single call.
Again, their pay may be a small salary plus commission, but sometimes only commission; a percentage of the price of the product. Often, they may receive no health or pension benefits as they can be part-time only.
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Nothing
Telemarketer's calls are all outbound. Inside sales is both inbound and outbound.
You have to be a little more specific and distinguish between inbound and outbound sales calls.
Usually the term "telemarketer" implies outbound sales. In other words, they are placing phone calls to people who may or may not want to talk to them.
The term "inside sales" doesn't imply either outbound or inbound. In any given company or call center, there may be one or the other or both types of calls.
Many people prefer situations where they are taking inbound calls only. At least they know that the people calling want to talk to them.
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