What's the demand forecasting fiasco that Nike faced with the Air Jordan? Which was the other shoe in picture?
Answer:
The release of this shoe made Nike the most recognizable brand in America. It revolutionized the design, marketing and perception of sporting footwear.
The shoe was popular from the beginning, but in adequate supply. The real forecasting fiasco came when David Stern (NBA Commissioner) responding undoubtedly to external pressures (read the other shoe makers), decided to outlaw it, claiming that the overabundance of black and red violated uniform policy.
Nike turned this to their advantage when they shot the now famous "Banned" advert.
The league’s decision to fine Jordan several thousand dollars (which I think Nike paid gladly) for each game in which he wore them just added publicity, thus causing sales to skyrocket.
The other shoe was Converse. Who BTW have since themselves been trying to find their Jordan equivalent of a product placement cash cow (anyone remember the film: I robot?) Other Questions and Answers: