What is meant by ( The company's image in the market )?
Answer:
Hi,
In short this relates to how people perceive the company in relation to it's competitors in any particular market.
A companies image can be affected by many factors, such as advertising, financial performance, product quality etc. :)
A company's image is it's face-value. It is what it is percieved to be by the customers it is trying to reach. Image can be built by incorporating a number of things in it's advertising or by the way that company interacts in the public eye.
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