How do sellers of Ice Mountain bottled water differentiate their brand from others?
Answer:
First of all the name & the label both differentiate the product in terms of origin. Most bottled water manufacturer get their water from deep wells, Ice mountain get it from far away glaciers untouched by man. This makes it sound more pure and healthy.
Ice montain is designed to appeal to midwest consumers and that is why it has an extra natural and conservative look in terms of bottle shape and label design.
Ice montain shares a lot with Perrier, they both belong to Nestle but have different geographic targeting. Other Questions and Answers: