How would i go about getting into the advertising market? Where is there a good market for hiring?
Answer:
Depends on what type of advertising you want to go in to. Advertising sales doesn't really require school beyond high school, if you can sell.
I assume you mean actually creating advertising though. There are different branches of the adv. profession. There is creative, planning, media and interactive.
Creative is actually writing and designing the ads. The most fun, but pays the least.
Planning has to do with analyzing trends and helping a brand decide which angle to take, which message to send to the consumers.
Media is more about crunching numbers, at least at the beginning. Also covers purchasing ad space (billboards, magazines, etc.)
Interactive is the newest branch. It covers interactive advertising, and not just internet. Any kind of personal device (phone, iPod, etc.) has potential to carry adv. messages. This degree is the hardest to get, as only one or two schools offer it, but the salary starts around $65k for someone with a Master's degree. As more people get into this branch, it may drop.
The advertising market is pretty tight, so you definitely need to go to a good school to get in. UT Austin in Texas has one of the top programs for all four branches, especially creative and interactive. Miami Ad School, VCU in Virginia, or San Francisco Academy of Art are all great creative schools, but be careful, as some don't offer actual degrees. You just learn advertising.
Then, you'll need to be in NY, LA, San Francisco, Chicago, Seattle or Miami to get a good start with a major agency. Other Questions and Answers: