I have to sell a pen of Rs.15,for that i need to prepare Questionnare,find customer base and marketing staterg

i have asked to a project on selling a pen. for that i have to prepare questionnarie and from that questionnaire feedback, ihave to come to conclusion ;of my customer. based on that customer base i have to build a marketing stratergy.the price of the pen is Rs.15.how should i do all these things..please explain me from preparing questionnaire onwards.

Answer:
To do this questionnaire you need to get a broad understanding of the following areas

1.Consumer profile of your consumer
- Age/Sex/
2. Buying behavior
- Which brand of pens do they buy/ Which type of pens do they buyWhen do they buy a pen/How often do they buy a pen/ For what purposes do they buy a pen /How much do they spend on pens in a given time period/ Where do they buy pens from/
3. Usage behaviour
- What are the features and benefits that they look for in a pen etc?
4. Any issues/ concerns that they have with the quality/ ease of use of the current pens that they use?
Appoint a mktg. mgr. to help yourself. Other I am at your service.

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