What person would I direct mail to, if I want to pitch installing an aquarium in a professional facility?

I am sending a direct mailing to my target market, but am pre-calling each prospect to get the name of the person who would most likely make the decision to add an aquarium to their office, lobby or waiting room.. My call will go somehting like this: I'd like to mail some information to whomever is in charge of (________________) And I was wondering if you can give me thier name so I can make sure they receive it? (a best answer should fill in the blank)
*My company leases, sells, installs, and maintains Aquariums in the commercial market. - Or at least it is GOING to!! Thanks in advance.

Answer:
If it's a building that is owned or occupied by just one company, then you would want to contact the "operations manager".

If it's a large office building where multiple companies reside, then you would want to contact the "facilities manager".

Good luck!

Good luck
hmmmmmm
Sounds like you have some research to do, or else you're going to waste a bunch of money.

Here are some quick ideas:

1) Put on your nice business suit, have some cards printed up, and visit a bunch of office buildings? If you can get past security, go to the receptionist and ask who would make a decision like that? Invest one full day and several buildings, and you should have a better idea of your market.

2) Find some interior designers who specialize in offices, call them and ask if they'd be interested in finding out more - and what would they want to know about such a business?

3) Visit the high-end aquarium dealer(s) in town, ask who they've done installations for - then call those customers and ask if you can survey them. If they say yes, find out about the buying process they went thru - how they decided, where they looked, who they talked to, what they read.

4) I typed "office aquarium" into google and checked out the ads. Have you done this?

Good luck,
Scott

The answers post by the user, for information only, BAnswer.com does not guarantee the right.

Other Questions and Answers:
  • What are the best ways to advertise a site?
  • Are there any market research companies that conduct focus group surveys or the like around Knoxville TN area?
  • What would you like to be given?
  • is microtrust email lottery international 2006 a scam?
  • Does safelist really work?
  • What's a good way to get started marketing a freelance service??
  • I need a catchy phrase, quote, proverbs similar to this. 10 points!?
  • how can i buy a out door billboard? "the whole thing"?