Consumers buy brands not products?
Answer:
I only invest in brands when it comes to the important stuff - like toilet paper!
All kidding aside - I buy the best value for my buck. If the product is cheaply or poorly made - it won't matter to me what is on the label.
speaking generally or americanly yes, but not me !!
I don't generally buy brands, if I buy something with a label on it I get the label off. I am not a billboard.
Our media (radio, tv, print ads) is all about selling. Tylenol is better than Advil. Take the Pepsi challenge. Be all that you can be! These slogans (branding) helps to reinforce the values that the corporations want you to believe. You will be younger, smarter, richer, whatever if you simply try their products or services. Is Del Monte a better green bean than your store brand that costs less? The last I knew green beans were green beans. What's with the price difference? Jolly Green Giants don't work for free.
Brands are made over a period of time. These things apply to risk averse customers. Nowadays customers are well informed. Even when a new product is launched people rush to try it, and if they like it then they go for it. Several brands take advantage of this brand image and fool the customers. Like a toothpaste from Colgate in India says that it is 100% vegetarian. although in reality it is not so but still it is selling. So it all depends on the level of the customers. A conscious customer goes for good products and not brands.
There is so much brand influence on young people (13-18). Consumers buy what their peers are buying. There are more influential teens than there are influential brands. The choices these kids make create the opportunity for marketers to place their brand in front of these influential buyers
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