Although he's never driven one, Leon decides to buy a mercedes car.?

The fact that he's purchasing a product in this manner is an example of brand____? A) equity or B)performance

Answer:
It could be either dependant on his research angle that led to his purchace.

If I had to choose one I would go for 'equity', as if it were performance he would of driven it and then probably gone for something better!!

This equity could be personal equity in terms of raising his self image as well as protecting his financial equity
In my opinion, I would take driving lessons very seriously, and when you perfected your driving, theres no problem driving any car.
Performance.

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