What % of television adertisements are local vs. national?
Answer:
if your local station is a network affiliate then they are provided with 24 hours of programing and ads from the network. whenever they want they can put on their own local shows like the local news and runs their own local ads. but when the network news comes on you are almost always watching network ads. sometimes the last ad in a set will be local or a station ID because of how the timeing works out.
generally speaking if youre are watching a network show its network ads and visa versa.
reruns are a little trickier since sometimes they are run by the network and sometimes by your local station but the same general rule applies.
percentage is different in every city or market depending on how many local ads they can sell and show that they can afford to produce Other Questions and Answers: