What does 'tie-in' mean as in:?
Answer:
A tie-in is an authorized product that is based on an existing or upcoming media property, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are released primarily as a way of creating additional income from a property, but also as a means of promotion and increasing the public visibility and awareness of the property.
Tie-ins are authorized and approved by the owner of the property on which they are based, and some portion of the income flows back to the owner, often in the form of license fees or royalties.
Simple; in this it means that food products are sold that incorporate the image of Mickey Mouse into them. This is usually a benefit for both parties: Disney gets further exposure of Mickey Mouse, and the food corporation gets to use the power of the Mickey Mouse image.
It means its a licenced product. It will have Micky Mouse on it
A tie-in is an authorized product that is based on an existing or upcoming media property, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property. Tie-ins are released primarily as a way of creating additional income from a property, but also as a means of promotion and increasing the public visibility and awareness of the property.
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