Tips in Marketing?
Answer:
Your question is very broad! Let's see.
Start with developing material such as brochures, information packets, etc about your product/service.
Develop a website that informs your target audience about you, your service, what you can do for them, and how to contact you.
Develop a blog and provide free information on a regular basis that will help your target audience. If your blog is not on your own website make sure there is a link back to your website.
Make sure you submit your website and/or blog to every available engine (ie: yahoo, google, msn, etc).
Make sure your website and/or blog is advertised on all your marketing materials such as your brochures, letterhead, business cards, advertisements (tv, paper, and other media).
Write a press release telling people about your new service, or about a new member of your team, or your recent local/ national/ international accomplisments, so forth.
There are a few ideas. If you have already done the above, narrow your question to your current needs to allow a more precise response.
NOTE: Marketing is hard work, but if you devote a set amount of time each day to it, it's managable!
Best of Luck,
www.impartialinc.com
Read some marketing tips and more on this site to help you with it
dont no..
aside from the advertising? You need to determine what makes your business different from the other companies like yours in your area. What are the statistics for survival? Statistics on your target markets? You need to determine who your target markets are, & what is the best way to get your business known to them. It could be that you are seeking out single females in the 18-30 year age bracket who want to travel overseas or it could be that you are targeting new arrivals to your country who want to learn your language better. To sell your product (service) you need to find the best way of advertising. It could be as simple as posting notices at your local community center or placing pamphlets in letter boxes. These are a very small few things that need to be considered when marketing a product or service. It's a very diverse subject, I suggest grabbing a Marketing book at the library. Good luck to you & your business.
A quick SWOT (sttrenght, weekness, oportunity, and threat) analysis will render positive results for your company. From there on you can take a harder look and what tactics would best match the core competencies of you team, staff and resources. From there you will know which route is best for you: advertising, PR, grassroots, etc.
Hi, perhaps you can try Google adwords to market your service/product.
Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.
you can get a 5 detail pages information about Google adwords at :
http://www.bernanke.cn/google-adwords-1..
Good Luck && Best Wishes!
Most of my experience is with online marketing, but since you're asking your question online, I'll assume that you have a web site and that you're trying to drum up more business. If that's the case, I hope this is..
The key to success is obviously driving traffic -- but not just any traffic, traffic from people who are looking to buy what you are selling. There are several aspects to online marketing that you can explore:
-- Search Engine Optimization (SEO)
-- Search Engine Marketing (SEM)
-- Banner advertising
-- Email marketing
-- Viral marketing
-- Cause-based marketing
Here are some examples of how each of these might work for you.
** Search Engine Optimization:
This is the cheapest (i.e. free) way to drive traffic. It's all about making sure that your web site gets crawled and catalogued by the big search engines, namely Yahoo! and Google. Then, when someone searches for "language lessons" or "learn spanish" your site will appear at or near the top of the list in the "natural" search results (the results that appear in the left-hand column). A big part of your success with SEO is not only the information people can see, but also the information that they cannot see – information that is embedded in the “meta-tags” (i.e. information about your site) which is part of the html used to build and display your pages.
** Search Engine Marketing
This is where Yahoo! and Google make their money. It’s all about bidding for “key words” (i.e. search terms like “spanish” and “french”) so that when someone searches on those phrases, your site will appear at or near the top of the list of “sponsored” search results (the results that appear in the right-hand column). The way this works for both Yahoo! and Google is that you pay each time your ad is clicked. What you pay is determined by your bidding and the bidding behavior of competitors. If you’re just getting started, here’s where to go and a couple smart strategies.
http://searchmarketing.yahoo.com/..
http://www.google.com/intl/en/ads/..
1) You might not want to buy the word “spanish” – that’s very broad, lots of people might be bidding on it, and you’ll get a lot of unqualified clicks (i.e. people not looking for lessons, but instead researching this, that, or the other thing about Spain). Instead, consider buying “spanish tutor” or whatever more specific descriptor is appropriate. The point is that if someone knows enough to search on “spanish tutor,” then they are more likely to be intent on purchasing…chances are they are looking for the best deal or want to compare with other similar services. These are good leads and because the term is more specific, it’s probably searched less and cheaper to buy when bidding.
2) Make sure you’ve created an Excel model that shows you if you get x number of clicks per day, that will cost X dollars. Of those clicks, y people will buy and you’ll earn Y dollars. After subtracting your cost of goods sold, you’ll be left with X profit. If the return on investment (i.e. ROI) isn’t positive, adjust your keyword bidding. Likewise, make sure you have the budget to invest. This is a high stakes, high returns channel.
** Banner Advertising
These are the graphical ads you see all over the Internet. Probably not a good place for you to spend money unless you’re trying to build your brand. These display ads are more expensive and may not drive the type of traffic to your site that you’re looking for now unless you’re able to narrowly target the sites on which you advertise and have the resources to create attractive looking ads.
** Email Marketing
Content on your site or a regular newsletter is a good way of building a subscriber base that you can contact later regarding special offers or sales. You can also purchase email lists and there are many vendors who can help you manage this type of program. Again, forecast your ROI to determine if purchasing a list is a good investment…. X people receive the email, Y people open it, Z people click to your site, and P people purchase.
** Viral Marketing
Looks like you have some experience with that here – you could tacitly promote your service by asking a question and getting people talking and thinking about your business. Consider doing the same sort of thing on travel-related or foreign-exchange-related blogs, message boards, or with other influencers who might be able to help you spread the word.
** Cause-based Marketing
Is there a cause, community, or educational program that you might align yourself with such as a forgein exchange program run by local schools or churches? Chances are that you have some mutually aligned interests. You might be able to tap into their membership base, and they might appreciate the benefit you can offer their members. It’s a match made in heaven. (And, they could also help supply interesting and timely content for your newsletter. Nice, huh?)
The great thing about the Internet is that it’s constantly evolving, so there are probably many more avenues to explore and variations on the things outlined here. This probably raises more questions for you, too, but hopefully it will help you get started thinking creatively about the exciting options you have to build your business. Good luck!
Offer a one free class each month for the basic levels, if the students bring their friends or brothers, they could receive a SMALL discount.
Focus on one group or target, the most required are in the business companies.
The kids are fun but make the lessons also funnies.
Dont make thousands of flyers or spam ads.
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