Are advertisers selling products or ideas/lifestyles?
Answer:
Depends on if the advertiser is any good or not. A good advertiser that has a good product won't have to sell it because it would be made to enhance your lifestyle or ideas.
So, I believe it is definitely both when it comes from a skilled advertiser.
People don't buy products for the sake of a product, they buy to enhance their lifestyle or their perceptions.
sometimes both, depending on the product
They're selling products under the disguise of a certain "lifestyle." Drink this beer, you'll be cooler. Wear these clothes and you'll feel sexy. Drive this car and you'll feel like a high roller.
emotions usually sell better than facts
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