Does advertising reflect a country's culture?What can u tell from a country's advertisement?
Answer:
YESSSSSSSSSS IT DOES !
This is the secret to being successful . You need to know your target audience and understanding the culture is the most important thing.
This is mostly true when you have a product which you have to adapt for different cultures . ( eg taste, packaging, features, cost... )
Even if you have a global product that is the same in every country , the way you advertise is what makes or breaks your product.
Examples : the color white in most asian cultures is associated with death , so when tiffany's executives opted to present the box with a red ribbon (color red stands for good luck and fortune) it was a huge hit
Another thing to consider is product placement .. some countries consider that product as a necessity while others might see it as a luxury item ..
What races are reflected. what genders are reflected. what words are used most often.
Through a Quantitative content analysis you can identify trends in advertising for a culture.
Definitely!
The artworks / the slogans of the advertisement, posters or how they presented the products in radio / TV cm, etc would show you a lot about the culture, the trend, the daily lives of the people. (Advertisements are widely used in political campaigns as well!)
For example, you always can find some advertisements showing the models wearing kimono / sitting on tatami or be featured in traditional Japanese backgrounds (shrines / temples / gardens). They also features cherry blossoms / red leaves a lot in their seasonal advertising campaigns for various products / services.
If u like to consider this factor "Country of Origin" in your ad then u need to visualize the country's culture. Mostly if u saw Tai Air ads, they push their cultural description in ads.
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