This is for serious buisness smart people who are rather knoledgable about marketing!?
Answer:
There are strict laws on the sale any kind of prepared foods which require licensing. Start with the business end before concerning yourself with the marketing end. If you are serious about a legitimate business, get some professional assistance from your local SBA (Small Business Administration) or COSE (Council of Small Enterprise) offices that offer FREE assistance to entrepreneurs. The phone numbers are in your local phone book. Once you get the licensing and business plan, the rest will be easy. There are plenty of amazing books on marketing out there (library) that will give unique ideas for packaging and promotion to turn your dream into a reality. Key point: Don't wait for your ship to come in . Swim out to meet it!
If it has a taste/set of ingredients that have a regional appeal, you should start in wherever that region is.
Do you have any local farmers markets? Also, you could try selling it in a road side stand. Don't forget to check everything out first. List the ingredients on the jar. Will you need a sales tax license? Sell to friends and let word of mouth do it.
Try promotions at you local malls or supermarkets. Try to pursuade popular food stalls/restaurants/caefes to promote samples along with their wares.
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