Definition of the 5M's of marketing?
Answer:
Elements of the Media Mix - media planners use the Five Ms (5Ms) of the media mix - markets, money, media, mechanism, and methodology - to develop an effective media strategy.
Markets - refers to the various targets of a media plan: trade and consumer audiences; global, national, or regional audiences; or certain ethnic or socioeconomic groups.
Money - determines how much money to budget and where to allocate funds: how much for print, TV etc.
Media - includes all communications vehicles available to a marketer, such as radio, TV, newspaper, magazines, etc.
Mechanics - the medial planner deals with the complex mechanics of advertising media and messages.
Methodology - refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired reach, frequency and continuity objectives. Other Questions and Answers: