Whats the cleverest marketing you've seen?
Answer:
Cleverest good: The new Dell commercial where they show a computer being built as it is ordered on the phone.
Cleverest bad: Last night I became aware of a website (for an escrow agent) that claimed to be on-line since 2001 and in business for many many years. I was helping someone with a worry (I help people, for free, everyday to avoid internet scams). It turns out that website was created on 7/18/06 and they scammed their first victim on 7/21/06 and were in the process of scamming more. What makes this particularly bad is that because of the nature of the scam, escrow, it's a big money scam. I say be clever but be honest and be ware.
The ones that make people remember the commercial.
Everyone knows: Got Milk?
and the Wassup beer commercial
Even though it's old, a lot of people remember 'Where's the beef' granny.
What about 'I can't believe I ate the whole thing.'
Geico.
Someone I knew needed new health insurance because he couldn't use them anymore. His 7-year-old daughter said, "Why don't you get geico?". I know that Geico is car insurance, but she knew that it was insurance.
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