Would product placement in UK TV shows harm the creative content?
Answer:
The sooner advertsiers realise that mass reach advertising delivers lower returns on investment than below the line activity the better. The only thing that product placement and ads gives is cudos and fun to a brand manager or creative agency.
To answer the question: Given the drive for audience numbers in an increasingly fragmented media landscape it is unlikely that placement would harm content (see previous reasons). In fact it may even help conent. Look at the British American Racing F1 team. The old sponsors did a great job on improving the teams marketing (clothing, cars etc). It is quite often the case that the companies doing the sponsoring and / or product placement understand the audiences better than the TV shows themselves..
I don't really understand the question - Do you mean 'will television suffer if we are forced to watch the ads?'
Answer - No! Some people like the adverts, 'cause they can go to make a cup of tea!
I think I may have missed the point - sorry!
** Thanks for the additional info, Rowdy **
** I will leave my answer up. I don't mind people knowing i'm stupid!**
You base your assumption on the fact that the advertiser will have more control than the viewer.
The simplest factor that drives any advertising is how many people will see the product. If advertisers start tampering with content to suit their purposes and this affects the quality of the programme then the viewers will simply turn off and nothing is gained.
If however, as already is the case in many shows and films from the US, the placement is unobtrusive and compatible within the plot (do you really care if the Will Smith drives a Lexus in I, Robot?) then there is a valid case for using product placement.
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