Ethics in Marketing: The Blair Witch Project?
Do you attribute the succes of Blair Witch Project to the marketing strategy adopted by the producers or simply its the movie?Is it ethical to create a story, which doesnot exist, just to create buzz such that it will help you to market your product? Ur suggestions invited.
Answer:
I saw the movie, and I actually enjoyed it. However, it was an overhyped movie that drew success on word of mouth, with today's youth, and eventually the media. I think the tactics used helped the movie's earnings.
i dont know if its ethical, thats up to you, but yes, its success was entirly due to the marketing. they spent many many time what they did ont the movie on the marketing. as i recall about 10-20 thousand on the movie, but millions on the marketing. i guess id point out that its only somewhat difforent ethically then most product, movies, and other entertainment.
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