YouTube was founded not to long ago as a consumer media company for people to watch and share original videos thru a Web experience. Their growth has been astronomical, skyrockeint them as the 12th most visited site with over 30MM US unique users per month. With that type of growth and user enagaement, advertisers were banging down their doors to let them in. And they did but not by selling out and offering pre-roll.
Answer:
Millions, making more sales by copying their competitors, and ads that roll in the space before an online video begins (like on Yahoo! News videos).
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